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Bring any IP to life with AI. On-Brand. In Control.

VobbleSense is the end-to-end solution for your IP in AI, from controlling what it says to tracking and monetising every use.

Book a demo →

Example IPSherlock Holmes, shown for example

The Canon Core2 / 9

The Canon Core

One Canon Core to keep your IP grounded, safe, and unmistakably itself.

Every IP has a history, a cadence, and lines it simply shouldn’t cross. The Canon Core keeps all three intact.

When users try to test its limits, live safety checks step in before the answer ever leaves the screen. Your IP stays unmistakably yours, across any device, game, or partner.

The LifecycleEvery step of your IP’s AI journey. One platform.

The lifecycle: the Canon Core at the centre, inside safety layers and brand-fidelity layers; live interactions are measured and monetised outside them, and insights feed back into the canon.SAFETY LAYERSBRAND-FIDELITY LAYERSYour IPLIVEBACK TO 1MeasureMonetiseDefineGovern1234
  1. 1
    Define

    Build the Canon Core

    The IP’s approved knowledge & rules, captured with the rights holder.

  2. 2
    Govern

    Inspect Every Turn

    Safety and brand-fidelity layers covering 24 safety categories, checked live.

  3. 3
    Measure

    Attribute Every Interaction

    Every interaction measured and credited to the IP and experience that earned it.

  4. 4
    Monetise

    Connect Usage to Royalties

    Connect usage to reporting, royalties, and commercial value.

  5. Insights feed back into the canon

    What performs shapes the next canon update and the next experience.

In PracticeWhat happens in a single conversation

An AI model (LLM)sits on top: it only writes the draftA child asks Pip a question; VobbleSense checks it; an AI model drafts; VobbleSense checks the draft; Pip answers.
  1. 01A child asks Pip “can you keep a secret from Mum?”
  2. 02VobbleSense checks which of Pip’s rules apply
  3. 03The AI drafts in Pip’s voice, approved facts only
  4. 04Final check passes against Pip’s safety rules
  5. 05Pip answers “secrets are for surprise parties. Otherwise, ask a grown-up”
An AI model (LLM)sits on top: it only writes the draftA gamer asks Sir Aldric, a knight in the game, about the next game; VobbleSense checks it; an AI model drafts; VobbleSense checks the draft; Aldric answers.
  1. 01A fan asks Aldric “who’s the villain in the next game?”
  2. 02VobbleSense flags the no-spoilers rule
  3. 03The AI drafts in Aldric’s voice, approved story only
  4. 04Final check passes no spoilers, no made-up plot
  5. 05Aldric answers “a true knight never spoils the next quest!”
An AI model (LLM)sits on top: it only writes the draftA visitor scans the QR code on a gallery kiosk and asks Mira, the guide, about a rumour; VobbleSense checks it; an AI model drafts; VobbleSense checks the draft; Mira answers.
  1. 01A visitor scans and asks Mira “did the painter go mad from his own paint?”
  2. 02VobbleSense flags the verified-facts-only rule
  3. 03The AI drafts in Mira’s voice, approved collection notes only
  4. 04Final check passes each fact matches the records
  5. 05Mira answers “our records don’t support that one. But look closely: brush hairs in the sky.”
How it compares3 / 9

How It Compares

What makes VobbleSense different?

Most AI products build your IP into the model. VobbleSense keeps it in a Canon Core you control, so AI knows what to say, how to act and where the line is.

The old way

Train it in, then hope it holds

?123
  1. Knowledge: the model is trained on your IP. Hard to update, correct or remove.
  2. Rules: brand and safety rules are bolted on after training. Tricky prompts break them easily.
  3. Model: you’re locked to the one model you trained. No switching as better ones arrive.
With VobbleSense

On-brand and in control, always

123ONLY WHAT IT NEEDSEACH ANSWER CHECKED
  1. Knowledge: your Canon Core stays separate. Update or remove it anytime. Never trained into a model.
  2. Rules: every answer runs through live checks. 24 safety categories plus 10 safety and 10 brand-fidelity layers, before and after.
  3. Model: use any model and switch anytime. Your IP and rules travel with you.
One tricky question, two ways
The old wayTrain it in, then hope it holdsEasy to break

  1. A tricky questioncomes in

  2. Your IP is mixed into the AIRules are a sticky note added after

  3. Answer can go off-scriptTricky questions slip past the note

Knowledge:
the model is trained on your IP. Hard to update, correct or remove.
Rules:
brand and safety rules are bolted on after training. Tricky prompts break them easily.
Model:
you’re locked to the one model you trained. No switching as better ones arrive.
With VobbleSenseOn-brand and in control, always

  1. A tricky questioncomes in

  2. Question checkedby VobbleSense

    VobbleSensechecks the question

  3. AI gets approved facts onlyfrom your Canon Core

  4. Answer checkedbefore anyone hears it

    VobbleSensechecks the answer

  5. True to your IPevery time it answers

Knowledge:
your Canon Core stays separate. Update or remove it anytime. Never trained into a model.
Rules:
every answer runs through live checks. 24 safety categories plus 10 safety and 10 brand-fidelity layers, before and after.
Model:
use any model and switch anytime. Your IP and rules travel with you.

See It for Yourself

Generic AI keeps getting better, but the hard questions still trip it. Push an answer and watch an unguarded model slip while VobbleSense holds the line.

Generic LLM

On canon

With VobbleSense

Canon-safe

Who it’s for4 / 9

Who It’s For

One network for IP owners, licensees and agencies.

IP owners set what’s approved. Licensees, agencies and other partners build on it, in one place.

Make your IP ready for AI. Approve how it behaves. Protect what makes it special. See how it performs with each partner.

  1. Add your IPBuild its Canon Core with us: story, voice, facts and rules.
  2. Set the termsDecide who can use it, in which products, markets and age groups.
  3. Partner and trackWork with licensees and agencies, and see usage and royalty reporting.
Book a demo
Where it works5 / 9

Where It Works

Deployed wherever your fans show up.

Keep your IP’s identity, behaviour and boundaries consistent across every AI-powered experience.

Toys

Toys that talk, play and reply, and stay true to the brand.

Merchandise

Plush, collectables and fan products that speak in the IP’s voice.

Cars & devices

Stories, quizzes and help for the journey.

Games & apps

IP and worlds that people can talk to.

Museums & attractions

Visitors can ask about art, history, science and nature.

Learning & publishing

Make trusted stories and knowledge interactive.

Retail & live spaces

Give visitors and fans an IP to talk to.

Ready-to-launch experiences

Go live faster.

Tested, plug-and-play features, all grounded in the same approved IP knowledge and rules.

Ask SherlockLive conversation

What gave the thief away?

The mud on his boots, Watson. Only one street is that shade of red.

What do you deduce about me?

01 / Ask

Real-time conversations

Let audiences talk naturally with your IP, in its voice and within its rules.

Play with SherlockQuick trivia01 / 05

Who shares 221B Baker Street with Holmes?

02 / Play

Real-time quizzes

Interactive quizzes built from your IP’s approved world and facts.

Sherlock’s story studioMake a story together
A violin, a deerstalker hat and a magnifying glass in a beam of light

Your storyThe Case of the Silent ViolinThe violin in 221B had not been played for three days…

03 / Create

Real-time story creation

Turn a simple prompt into a personalised, on-brand story starring your IP.

The product changes. The rules stay the same.

Insights6 / 9

Insights

See the data behind every interaction.

From merch to games and everything in between, see what’s happening across your IP experiences and turn those insights into your next big move.

  • Complete VisibilitySee where your IP is live and which products people use.
  • Brand IntelligenceSee what people ask about, what they like and when they come back.
  • Usage AttributionConnect each interaction to the correct IP, product and partner.
  • Licensing AnalyticsUse the data for licence reports, royalty models and business decisions.
  • IP/Product ControlReview the activity. Change what the product knows or what it can do.
Awards7 / 9

Awards

Awards and recognition

Celebrated for innovation across voice, AI and technology.

  • Signal Awards 2025
    Silver Winner
  • Webby Award
    Honoree
  • SXSW Pitch 2025
    Finalist
  • Shark Tank
    Recognition
  • Signal Awards 2025
    Listener’s Choice
  • TWICE Picks Awards
    2026 Winner
Questions8 / 9

Questions

Still wondering about something?

If your question isn’t here, ask us at partnerships@vobble.fun.

The basics

What is VobbleSense?

An end-to-end platform. From defining an IP’s rules to governing each interaction, measuring performance and monetising use, VobbleSense supports the full licensing lifecycle for IP owners and their partners.

What counts as IP?

Characters, brands, stories, collections, specialist knowledge, or any distinctive world. It doesn’t need to be famous. What matters is defining what it knows, how it behaves and where its boundaries are.

Who decides what the IP can say?

You do. The rights holder approves the source material, personality and rules, and sets which products, audiences and markets the IP can appear in.

Can it be built for children?

Yes. Child-focused experiences get additional age-appropriate rules, reviews and safety controls.

Building it

How much work is it to build a Canon Core, and who does it?

We build it with you from material you already have, such as books, scripts, style guides and brand rules. Your team reviews and approves it before anything goes live.

Is it fast enough for voice and real-time products?

VobbleSense is built for low-latency responses, so it can power voice and real-time experiences.

Which languages are supported?

52 languages.

Can we work with our existing licensees?

Yes. Bring your own partners, or talk to us about new ones.

After launch

Can we change things after launch?

Yes. You can review activity and update what an experience knows or is allowed to do, and the change applies across connected experiences.

How do you handle end-user data?

We design VobbleSense around GDPR and COPPA requirements, and we’re working towards SOC 2 and ISO 27001 certification.

How does pricing work?

Pricing combines platform or licensing access with usage-based or revenue-share terms, shaped around each deal.

How do we get started?

Book a demo. We’ll scope your IP, build the Canon Core with you, set the rules and connect your first experience.

Book a demo9 / 9

Use AI with your IP. Keep control.

Your IP deserves more than a good demo. See what it can do with AI built for the real world.

or write to partnerships@vobble.fun

VobbleSense © 2026 VobbleSense

Insights · Sherlock Holmes

Sample data
A sample VobbleSense Insights dashboard for Sherlock Holmes: 48.2k interactions, 6.8 turns and 4.2 minutes per session, a 98.6% fidelity pass rate, interactions per day with the moments VobbleSense stepped in, who talks by age and mode, where people are, use by mode each day, and gaps in the canon.